Antsy Ant Web Design

How to Get the Most Out of Every Blog Post You Publish

AntsyAnt_Admin — Mon, 09 Nov 2026 21:37:29 +0000

How to Get the Most Out of Every Blog Post You Publish

Social media has made short-form content part of everyday marketing, but there is still real value in having a place where you can go deeper. A full blog post gives potential customers more room to learn from you, understand how you think, and explore a topic beyond a quick caption or post. It also gives search engines and AI tools more useful information to understand your business, your expertise, and the topics you know well. Once that content is published, the next step is making sure it does not sit quietly on your website. Here are four ways to get more value from every blog post you create.

Share it where people can actually access it

A blog post should not rely on someone happening to find it on your website.

Share the direct link on platforms such as LinkedIn, Facebook, your Google Business Profile, through an email list, or in Instagram Stories where you can add a clickable link.

You can also pull out individual tips or ideas from the article and use them as separate social posts that point people back to the full piece.

One article can give you several opportunities to bring people to your website without creating something completely new every time.

Link it to other parts of your website

A strong blog post can support more than just your blog section.

If the topic connects to one of your services, resources, or other pages, link them together. You can also go back to older pages and add a link to the new article when it gives visitors helpful additional information.

For example, a service page could link to a blog post that answers a common question someone may have before reaching out.

These connections help visitors keep moving through your website and make your content work together instead of existing as separate pieces.

Reuse the ideas in different formats

The information inside a blog post can often be used in several other ways.

A four point article could become four separate social posts, a short email, a checklist, a video topic, a presentation, or talking points for a consultation or workshop.

You do not need to repeat the article word for word. Pull out the strongest ideas and adapt them to the format you are using so the message stays consistent while reaching people in different ways.

Keep useful posts current

Some blog posts can stay valuable for years, but only if the information remains accurate.

Review older articles periodically for outdated links, old screenshots, changed services, recommendations that are no longer current, or opportunities to add newer examples and resources.

You may also be able to connect an older article to a newer post or update it with information that makes it more useful today. Refreshing a strong article can sometimes give you more value than creating something entirely new.

A good blog post should continue working long after the day it is published. It can help potential customers learn from you, give you useful content to share across other platforms, strengthen the rest of your website, and give search engines and AI tools more context about your expertise. The more intentionally you use each post after publishing it, the more value you can get from the time you spent creating it in the first place. If you are ready to redesign your website and add a blog that gives your business more opportunities to educate, connect, and stay visible, we’d love to help.

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How to Showcase Client Success Stories More Effectively

AntsyAnt_Admin — Mon, 02 Nov 2026 20:41:35 +0000

How to Showcase Client Success Stories More Effectively

Client success stories can help potential customers understand what it is actually like to work with your business. They go beyond a short testimonial by showing the situation, what was done, and what changed as a result. That makes them useful for building trust and helping future customers see how your services may apply to their own needs. The key is choosing the right stories and presenting them consistently so each one is easy to create, easy to read, and useful to your website.

Choose clients with a story worth telling

The best client to feature is not always the biggest project. Look for someone whose experience clearly shows the value of what you do.

A strong candidate may have faced a common challenge, needed a service you want to promote more, or achieved a result that future customers can relate to.

Choose stories that represent the type of work and clients you would like to attract more often.

Standardize the information you collect

Create a simple format you can reuse every time so you are not starting from scratch with each client story.

Collect the same core information, such as the client’s situation, the challenge, the service provided, what was done, the outcome, a client quote, and supporting photos or examples.

A consistent structure makes the stories easier to create, organize, and compare.

Focus on meaningful results

General praise is helpful, but specific results give potential customers a clearer picture of what your work can accomplish.

The result might be more inquiries, less confusion, a smoother process, stronger visibility, time saved, or a successful launch.

Not every outcome needs to be a percentage or revenue number. What matters is showing what improved because of the work you provided.

Keep the story easy to follow

A client story should be clear enough for someone to understand quickly without reading a long project report.

Organize it around the client, the challenge, the solution, and the result. Use clear headings, supporting visuals, and the client’s own words when they add value.

The goal is to help future customers see the connection between that client’s experience and what your business could do for them.

Client success stories are most effective when they are intentional and consistent. Choose examples that reflect the work you want more of, collect the same information each time, focus on meaningful outcomes, and keep the format easy to follow. Over time, this gives you a stronger library of real client experiences that can help potential customers understand your value and feel more confident taking the next step.

4 Ways Your Website Can Make Referrals Easier

AntsyAnt_Admin — Mon, 26 Oct 2026 22:23:08 +0000

4 Ways Your Website Can Make Referrals Easier

Referrals are one of the strongest ways new customers find a business. Someone they trust has already recommended you, so part of the relationship is established before they ever visit your website. But the website still has an important job to do. A referred visitor may want to confirm what you offer, understand whether you are a good fit, see how to get started, or share your information with someone else. Making those steps easy can help a referral move forward instead of losing momentum.

Make it easy to confirm what you do

A referral may come with only a short explanation such as, “Call this company,” or “You should talk to her.”
When that person reaches your website, they should be able to quickly confirm what you offer, who you help, and whether the recommendation applies to their situation.

Keep your main services easy to find and use clear language instead of making visitors search through several pages to understand the basics.

The easier it is to connect the recommendation they received with what they see on your website, the easier it is for them to take the next step.

Give people an easy page to share

Sometimes the person making the referral wants to send more than just your business name.

Make sure important service pages have simple, direct links that are easy to copy and share by text, email, or social media. For example, instead of sending someone to your homepage and telling them where to click, a customer could send a direct link to the exact service, program, or resource that applies to them.

A clear page gives the referred person the information they need without relying on the person making the referral to explain everything correctly.

Show why people recommend you

A referral gives you credibility, but your website should reinforce it.

Testimonials, reviews, project examples, client results, credentials, or a clear explanation of your process can help a referred visitor feel confident that the recommendation was well placed.
Use proof that relates to the services people are being referred for whenever possible.

If someone was referred because of a particular service, seeing feedback or examples connected to that service can help move them from “someone recommended this business” to “this looks like the right business for me.”

Make the next step obvious

Once a referred visitor decides they are interested, do not make them search for what to do next.

Give them a clear path to call, schedule, request a quote, complete a form, visit your location, or take whatever action makes sense for your business.

That next step should also be easy to find from the page they are already viewing.

Referrals often arrive with more trust and interest than a completely new lead. A clear next step helps you take advantage of that momentum instead of creating unnecessary friction.

When referred visitors can quickly understand what you do, access the right information, see why others trust your business, and know exactly how to move forward, your website becomes an important part of the referral process. The goal is to make it easy for people to recommend your business and just as easy for the person receiving that recommendation to act on it.

If your website could be doing more to support referrals and turn recommendations into new opportunities, we can help.

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How to Plan a Photo Shoot That Gives Your Website Better Images

AntsyAnt_Admin — Mon, 19 Oct 2026 20:12:42 +0000

How to Plan a Photo Shoot That
Gives Your Website Better Images

How to Plan a Photo Shoot That Gives Your Website Better Images

Professional photography can make a website feel more personal, credible, and specific to the business behind it. But getting good website photos takes more planning than simply scheduling a photographer and taking a collection of nice pictures. Website images have to work within page layouts, support the message around them, and give your designer enough variety to use throughout the site. A little planning before the photo shoot can make the final image library much more useful.

Plan photos around the pages of your website

Think about where the photos will actually be used before the shoot begins.

Your homepage may need a strong hero image, your About page may need team photos, and service pages may need images that show the work being done.

Create a simple shot list based on the website so you are not just taking general business photos. The goal is to leave the shoot with a variety of images that each have a clear purpose.

Get both horizontal and vertical versions

Websites use images in many different shapes.
A wide homepage banner requires a very different photo than a team profile, testimonial section, mobile layout, or social media graphic.

Ask your photographer to capture important scenes in both horizontal and vertical orientations whenever possible. It is also helpful to take some photos from farther back so there is room to crop them into different dimensions later.

That gives your designer much more flexibility without having to crop out important parts of the image.

Leave room around the subject

One of the most useful things you can tell your photographer is that some images will have website text placed beside or over them.

Not every photo should be tightly framed. If every person, product, or object fills the entire photograph, there may be nowhere to place a headline, button, or other website content.

Capture some images with the subject positioned slightly to the left or right and intentional open space on the opposite side. Also take wider versions with additional space around the subject. That negative space can be extremely valuable when designing homepage banners, calls to action, and other visual sections.

Photograph the experience, not just the people

Headshots and team photos are useful, but your website also needs images that show what it is actually like to work with your business.

Capture the process, not just the people. That could include serving a customer, preparing materials, using equipment, demonstrating a service, meeting with a client, or showing the work in progress. It is also helpful to photograph smaller details such as tools, products, hands at work, or the finished result.

These kinds of images help visitors understand the experience and give your website more variety than posed portraits alone.

The best website photo shoots are planned with the website in mind from the beginning. Think about the pages that need images, capture important scenes in multiple orientations, leave enough space for website layouts, and photograph the real experience of working with your business. The goal is not simply to leave the shoot with a folder full of attractive photos. It is to create a versatile image library that your website can actually use.

The Dos and Don’ts of Online Booking on Your Website

AntsyAnt_Admin — Mon, 12 Oct 2026 22:00:33 +0000

The Dos and Don’ts of Online Booking on Your Website

Online booking can make it easier for customers to take the next step without waiting for a call back, sending an email, or trying to coordinate schedules. But the experience needs to be set up thoughtfully. A booking system that is confusing, asks for too much information, or does not clearly explain what happens next can create more friction instead of less. Here are four practical dos and don’ts to keep in mind when adding online booking to your website.

Do make the booking option
easy to find

Don’t make visitors hunt for it

If booking is an important way customers work with you, the option should be easy to spot.

Place clear booking buttons in logical areas of the website, such as the main navigation, service pages, contact page, or near the end of relevant content.

Use direct wording like Book an Appointment, Schedule a Consultation, or Reserve Your Spot so visitors immediately understand what the button does.

Do explain what they are booking

Don’t send everyone into the same generic calendar

Before someone chooses a time, they should understand what the appointment includes.

If you offer several appointment types, services, locations, or consultation options, clearly separate them so the customer can choose the right one.

A 15-minute introductory call, a one-hour consultation, and an in-person service appointment should not all feel like the same booking option.

The clearer the choices are, the less likely you are to end up with the wrong type of appointment on your calendar.

Do collect the information you actually need

Don’t turn booking into a long application

A booking form can help you gather useful information before the appointment, but every field adds another step.

Ask for the details you genuinely need to prepare for the meeting or service. That might include contact information, the service they are interested in, a short description of what they need, or a preferred location.

Long questionnaires are usually better handled after the appointment is scheduled unless the information is necessary before you can accept the booking. The goal is to make scheduling easy while still giving your business enough information to be prepared.

Do make the next steps clear

Don’t leave people wondering whether the booking worked

Once someone schedules, they should immediately know what happens next.

Provide a clear confirmation page and send a confirmation email with the appointment date, time, location or meeting link, and any instructions they need. If customers can reschedule or cancel online, make those options easy to find as well.

Clear confirmations reduce uncertainty for the customer and can also help prevent missed appointments and unnecessary follow-up questions.

Online booking should make doing business with you easier for both the customer and your team. The strongest booking experiences are easy to find, clearly explain what is being scheduled, collect only the information that is necessary, and give customers clear next steps after they book. A well-planned booking process can save time, reduce back-and-forth communication, and help more website visitors move from interest to an actual appointment. If you need help with your online booking process, contact Antsy Ant; we are happy to help!

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Is Your Website Turning Visitors Into Subscribers?

AntsyAnt_Admin — Tue, 06 Oct 2026 00:06:33 +0000

Is Your Website Turning Visitors Into Subscribers?

Getting people to visit your website is valuable, but not every visitor is ready to contact you, schedule an appointment, or make a purchase the first time they arrive. An email subscription gives you a way to stay connected after they leave. Instead of relying on someone to remember your business and come back later, you can continue sharing useful information, updates, offers, or resources directly with them. But simply adding a “Subscribe” box to your website does not mean people will use it. The reason to subscribe, where the invitation appears, and what happens afterward all make a difference.

Give people a clear reason to subscribe

“Join our mailing list” tells someone what to do, but it does not tell them why they should do it.

Be specific about what subscribers will receive. A landscaping company might offer seasonal yard care tips. A financial consultant could share practical planning information. A retail business might provide new product announcements and occasional promotions.

You can also offer something useful immediately, such as a checklist, guide, template, discount, or other resource.

The visitor should be able to quickly answer one question: What will I get by giving you my email address?

Put the opportunity where people will notice it

A subscription form buried at the bottom of a website may never be seen.

Look for natural places to invite people to subscribe. That could be at the end of a blog post, alongside educational resources, on a service page, within the footer, or after someone completes another action on the website.

For example, someone who has just finished reading a helpful article is already showing interest in that subject. Offering related tips or future articles at that point makes more sense than showing the same subscription message the moment they first arrive.

Placement should support the visitor’s experience rather than interrupt it.

Keep the signup process simple

Every additional field creates another reason for someone to stop before completing the form.

If all you need to send your emails is a name and email address, there is usually no reason to ask for a phone number, company name, address, or several other details during the initial signup.

The form should also work well on a phone, clearly explain what is required, and provide an obvious confirmation after it has been submitted.

Make subscribing feel like a small, easy action rather than another form the visitor has to work through.

Make the first email count

Getting the subscription is only the beginning.

A welcome email should arrive promptly and confirm what the person signed up for. If you promised a guide, discount, checklist, or other resource, make sure they can access it immediately.

This is also a good opportunity to introduce the business, point subscribers toward useful website content, or explain what kinds of emails they can expect going forward.

The experience after the signup should reinforce that subscribing was worthwhile.

A website visitor who leaves may never return, even when they were genuinely interested in your business. Giving them a useful reason to subscribe creates another opportunity to continue the relationship. Review how your website currently asks people to join your email list. Make the value clear, place the invitation where it makes sense, keep the form simple, and follow through with a strong welcome experience. A few thoughtful changes can turn your website from a place people visit once into a way to stay connected with potential customers long after their first visit.

Is Your Website Accessible and Compliant?

AntsyAnt_Admin — Mon, 28 Sep 2026 20:18:50 +0000

Is Your Website Accessible and Compliant?

Website accessibility means making sure people with different abilities can successfully use your website. That includes visitors who use screen readers, navigate by keyboard, rely on captions, enlarge text, or need clearer visual contrast. Accessibility is also an ongoing part of website maintenance. New forms, videos, pop-ups, plugins, or design changes can introduce issues over time, so it is important to regularly check the basics.

Use proper alt text and readable contrast

Important images should include alt text that explains what the image communicates.

Text also needs enough contrast from the background to remain readable, especially for buttons, smaller text, and copy placed over images.

If important information is communicated only through color, add another visual or written cue so it is not missed.

Make navigation work without a mouse

Visitors should be able to move through menus, links, buttons, forms, and other important features using a keyboard.

A simple way to check this is to navigate your website using the Tab key. You should be able to reach important elements and clearly see which item is currently selected.

If a feature can only be accessed with a mouse, some visitors may not be able to use it.

Label forms, buttons, and links clearly

Form fields should have clear labels, and error messages should explain what needs to be corrected.

Buttons and links should also describe the action they perform.

Instead of using vague wording such as “Click Here,” use more specific language such as “Book an Appointment,” “Download the Guide,” or “Submit Your Application.”

Clear labels make the website easier to navigate for everyone, including visitors using assistive technology.

Make video, audio, and movement accessible

Videos with spoken content should include captions so the information is still available without sound.

Audio content may need a written alternative, and moving or flashing elements should not interfere with someone’s ability to read or navigate the page.

If content moves automatically, give visitors a way to pause or control it whenever possible.

Website accessibility is not about adding one feature and calling the job complete. It comes from making thoughtful decisions throughout the site and continuing to review those choices as the website changes. Start with the areas people interact with most, your images, navigation, forms, buttons, videos, and other interactive content. Those practical checks can make your website easier for more people to use while helping you follow recognized accessibility standards. Antsy Ant Web Design is here to help if you have any questions or are concerned about your website’s accessibility.

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How to Build a Resource Center People Actually Come Back To

AntsyAnt_Admin — Mon, 21 Sep 2026 21:00:36 +0000

How to Build a Resource Center
People Actually Come Back To

How to Build a Resource Center People Actually Come Back To

A well built resource center can become one of the most useful areas of a website. It can support customers, employees, partners, applicants, members, or the public, depending on what the business needs. The strongest resource centers are not just collections of links. They are built around useful information and tools that people have a real reason to access, rely on, and return to over time.

Build resources around real needs

Start with what people actually need access to.

That could include client guides, employee forms, training materials, partner documents, planning tools, reference links, templates, directories, calculators, or public educational resources.

Look at what you are already sending, explaining, or sharing repeatedly. Those needs often point directly to the resources that belong on the website.

Create evergreen resources

Evergreen resources are materials that stay useful well beyond the day they are published.

A handbook, checklist, template, directory, calculator, training guide, maintenance schedule, or reference sheet can continue providing value for months or years. The topic itself does not quickly become irrelevant.

That does not mean the resource should never change. Review it periodically so the links, recommendations, instructions, and information remain current while the core value continues to hold up over time.

Give people a reason to return

A strong resource center should support more than one need.

Someone may first visit for a form, return later for a guide, and come back again for a tool, training document, directory, update, or reference link.

Think about how the collection can continue growing in useful ways. The more valuable it becomes over time, the more likely people are to remember it as a reliable place to return to instead of searching elsewhere every time they need something.

Decide what should be public and what should be protected

Not every resource should be available to everyone.

Public resources may include guides, calculators, directories, educational downloads, or planning tools. Other materials, such as employee handbooks, internal forms, training documents, client files, or partner resources, may be better placed behind a login or inside a protected portal.

Planning access from the beginning helps make sure the right people can reach the right information without exposing materials that were never intended to be public.

A good resource center should feel useful, dependable, and worth returning to. When the content is built around real needs, designed to stay relevant, expanded with purpose, and organized around the right level of access, it can become a valuable part of how the website supports the people who use it.

How to Make Your Website Easier for Repeat Business

AntsyAnt_Admin — Mon, 14 Sep 2026 20:58:59 +0000

How to Make Your Website Easier for Repeat Business

Getting a new customer is important, but making it easy for a past customer to come back can be just as valuable. Your website can play a big role in that. Instead of making returning customers search for information, dig through old emails, or contact you again for the same links, the site can make repeat business feel simple and familiar. A few thoughtful features can make it easier for customers to rebook, reorder, renew, or return when they are ready.

Make rebooking easy

If customers regularly schedule appointments, services, classes, consultations, or maintenance, make the booking link easy to find.

A returning customer should not have to go back through the same process they used the first time. Add a clear rebook or schedule again option where it makes sense, especially on service pages, confirmation pages, or customer resource areas.

If your booking system supports saved customer information, even better.

Give customers a simple way to reorder

For businesses that sell products, supplies, refills, packages, or repeat services, make reordering obvious.

This could mean a reorder button, a link to a frequently purchased product, a saved cart, or a dedicated page for returning customers.

The goal is to remove as many unnecessary steps as possible. If the customer already knows what they want, the website should help them get back to it quickly.

Make memberships & recurring services easy to manage

If you offer memberships, subscriptions, maintenance plans, service packages, or recurring appointments, give customers a clear place to manage them.

That may include updating payment information, changing a plan, booking included services, reviewing benefits, or renewing.

A customer portal or account link can make this much easier and reduce the number of routine questions your team has to answer.

Keep important customer links in one place

Returning customers often need access to the same things again and again.

That may include booking links, payment links, portal access, downloadable forms, instructions, care guides, class schedules, or support information.

Create a clear area on the website where customers can quickly find what they need instead of relying on old emails.

Use reminders to bring people back

Your website can also support repeat business by connecting with tools that remind customers when it may be time to return.

This could include service reminders, refill notices, membership renewals, seasonal appointments, or follow up emails after a purchase.

For example, a salon might remind clients when it is time to schedule their next color appointment, while a service business might send a maintenance reminder several months after the original visit.

Make the returning customer experience feel familiar

Repeat customers should not feel like strangers every time they come back.

Use consistent language, clear navigation, and familiar calls to action so they can quickly recognize where to go.

If the customer already understands your business, the website should help them move forward faster instead of making them repeat the entire discovery process.

A good website should not only help bring in new customers. It should also make it easier for existing customers to return. When rebooking, reordering, renewals, account access, and customer resources are easy to find, the website becomes part of the ongoing customer relationship. That can create a smoother experience for the customer while making repeat business easier for the business to manage.

Does Your Website’s Career Page Connect with and Attract the Right Applicants?

AntsyAnt_Admin — Mon, 07 Sep 2026 23:48:26 +0000

Does Your Website’s Career Page Connect with
and Attract the Right Applicants?

Does Your Website’s Career Page Connect with and Attract the Right Applicants?

A career page should do more than list open positions. It should help the right applicants understand what the company is like, what is expected, and whether they can see themselves working there.

When the page is too generic, vague, or focused only on requirements, strong candidates may leave without ever applying. A better career page gives people enough information to make an informed decision before they submit a resume.

Show what it is actually like to work there

Applicants want more than a mission statement. Give them a realistic sense of the work environment, team, pace, and culture.

Use real photos of the workplace and staff when possible. Explain how the team works together, what the day to day environment feels like, and what employees can expect from leadership.

If the business is fast paced, highly collaborative, flexible, structured, customer facing, or independent, say that clearly. The goal is to attract people who will genuinely fit the environment.

Make the job expectations clear

A vague job description can bring in a large number of applicants who are not right for the role.

Clearly explain the responsibilities, schedule, location, experience required, physical requirements if applicable, and any qualifications that are truly necessary.

Also separate what is required from what would simply be helpful. Candidates should be able to tell whether they are a realistic fit without guessing.

Explain what the employee gets in return

Applicants are evaluating the company just as much as the company is evaluating them.

Include the information that matters when someone is deciding whether to apply. That may include compensation or a salary range, benefits, schedule flexibility, paid time off, training, advancement opportunities, bonuses, employee discounts, or other meaningful perks.

Avoid filling the page with vague phrases such as “great culture” or “competitive pay.” Specific information is much more useful.

Let the right employees tell the story

Employee testimonials can make the career page feel much more credible, especially when they explain something specific about the experience.

Instead of a quote that simply says, “I love working here,” ask employees what they enjoy about the team, what surprised them when they joined, how they have grown, or what makes the company different from previous workplaces.

Short videos, photos with quotes, or employee spotlights can also help applicants see the people behind the business.

Make it easy to understand the hiring process

Applicants should know what happens after they apply.

Explain whether there will be a phone screening, interview, skills assessment, background check, working interview, or second meeting. If the process usually takes a certain amount of time, let applicants know.

This reduces uncertainty and can also cut down on follow up emails asking about next steps.

Make applying simple

The application process should match the role.

If you only need a resume and a few basic details, do not make someone complete a twenty minute form. If additional questions are important for screening, make sure each one has a clear purpose.

Test the process on a phone as well. A qualified candidate should not give up because the application is difficult to complete on mobile or requires information they do not have readily available.

Your career page is often one of the first places a potential employee experiences your business. The way it is written and organized sends a message about how the company communicates, what it values, and how thoughtfully it treats the people considering joining the team.

A clear, honest, and useful career page can help the right applicants feel more confident about applying while giving people who are not a good fit enough information to recognize that before they enter the hiring process.

Antsy Ant Web Design

How to Get the Most Out of Every Blog Post You Publish

How to Get the Most Out of Every Blog Post You Publish

How to Get the Most Out of Every Blog Post You Publish

Share it where people can actually access it

Link it to other parts of your website

Reuse the ideas in different formats

Keep useful posts current

How to Showcase Client Success Stories More Effectively

How to Showcase Client Success Stories More Effectively

How to Showcase Client Success Stories More Effectively

Choose clients with a story worth telling

Standardize the information you collect

Focus on meaningful results

Keep the story easy to follow

4 Ways Your Website Can Make Referrals Easier

4 Ways Your Website Can Make Referrals Easier

4 Ways Your Website Can Make Referrals Easier

Make it easy to confirm what you do

Give people an easy page to share

Show why people recommend you

Make the next step obvious

How to Plan a Photo Shoot That Gives Your Website Better Images

How to Plan a Photo Shoot ThatGives Your Website Better Images

How to Plan a Photo Shoot That Gives Your Website Better Images

Plan photos around the pages of your website

Get both horizontal and vertical versions

Leave room around the subject

Photograph the experience, not just the people

The Dos and Don’ts of Online Booking on Your Website

The Dos and Don’ts of Online Booking on Your Website

The Dos and Don’ts of Online Booking on Your Website

Do make the booking optioneasy to find

Do explain what they are booking

Do collect the information you actually need

Do make the next steps clear

Is Your Website Turning Visitors Into Subscribers?

Is Your Website Turning Visitors Into Subscribers?

Is Your Website Turning Visitors Into Subscribers?

Give people a clear reason to subscribe

Put the opportunity where people will notice it

Keep the signup process simple

Make the first email count

Is Your Website Accessible and Compliant?

Is Your Website Accessible and Compliant?

Is Your Website Accessible and Compliant?

Use proper alt text and readable contrast

Make navigation work without a mouse

Label forms, buttons, and links clearly

Make video, audio, and movement accessible

How to Build a Resource Center People Actually Come Back To

How to Build a Resource CenterPeople Actually Come Back To

How to Build a Resource Center People Actually Come Back To

Build resources around real needs

Create evergreen resources

Give people a reason to return

Decide what should be public and what should be protected

How to Make Your Website Easier for Repeat Business

How to Make Your Website Easier for Repeat Business

How to Make Your Website Easier for Repeat Business

Make rebooking easy

Give customers a simple way to reorder

Make memberships & recurring services easy to manage

Keep important customer links in one place

Use reminders to bring people back

Make the returning customer experience feel familiar

Does Your Website’s Career Page Connect with and Attract the Right Applicants?

Does Your Website’s Career Page Connect withand Attract the Right Applicants?

Does Your Website’s Career Page Connect with and Attract the Right Applicants?

Show what it is actually like to work there

Make the job expectations clear

Explain what the employee gets in return

Let the right employees tell the story

Make it easy to understand the hiring process

Make applying simple

How to Plan a Photo Shoot That
Gives Your Website Better Images

Do make the booking option
easy to find

How to Build a Resource Center
People Actually Come Back To

Does Your Website’s Career Page Connect with
and Attract the Right Applicants?