We all know that keeping your website updated and relevant not only helps with your search engine rankings, but also keeps your current clients/visitors close and coming back for more. Here are 3 things to keep fresh and up to date on your website:
- Make sure the information on your website is correct. When is the last time you really reviewed your website content? If you have an event calendar, pricing or any time sensitive content make sure it is up to date. Scheduling consistent website updates on your marketing calendar will keep your site fresh.
- Add to or change up banner and gallery images. Keep current with trends or seasons by updating your website images that connect with your demographic and let them know you are not only still in business but on the ball with fulfilling their needs.
- If you have a blog make sure to regularly post to grow your following and establish or maintain validity for your industry or platform.
Tip: Use social media and email marketing to share when you make significant website updates. Stay fresh in your clients/visitors mind so that they will want to stay connected.