If you’ve ever said,
“we have a nice site, but it’s not getting us leads.”
this post is for you.
1. It talks about you — not them
Your visitors aren’t just browsing. They’re scanning for something that helps them. If your homepage opens with “We’re a passionate team of…” or lists features instead of problems you solve, you’re missing the connection.
How to fix it:
Make your ideal client the main character. Lead with the outcomes they want, then show how your business can help them get there.
2.The copy is generic (or worse, robotic)
You can spot AI-written fluff a mile away: it’s vague, repetitive, and forgettable. Even if you’re using AI to assist, your copy still needs direction, tone, and refinement.
How to fix it:
Combine AI’s speed with human clarity. Start with strong prompts, but always edit for voice and purpose. What makes you different should be unmistakable.
3. There’s no clear journey through your site
A beautiful homepage is great, but then what? If every page is a dead end or your navigation feels confusing, visitors bounce.
How to fix it:
Guide people step-by-step through your website. Use intentional call-to-actions (CTAs), internal links,and map out the process with minimal clicks to build trust and confidence in the visitor for them to convert. Think of your site like a tour: you’re the host, not just the architect.
4. You’re missing out on building the connection
Most people aren’t ready to book or buy on their first visit. If the only option is “Schedule a Call,” you’re losing leads who need a lower-commitment step.
How to fix it:
Offer mini yeses. Think downloadable guides, free audits, email signups, or even just “learn more” pages that deepen trust.
