how to correctly use AI to write website content

how to correctly use AI to write website content

More and more business owners are turning to AI to help write their website content, and while it can be a helpful tool, most don’t get the full value from it. This is because it’s not just about using AI, it’s about knowing how to ask the right questions to get meaningful content you can actually use. Then comes the second half of the process, transforming that content to be uniquely yours to connect with your ideal customers to convert and so it can rank in the search engines.

step #1 – must-have prompts

Type each of these prompts into the AI to generate your baseline content, filling in the information applicable to your business.

Write a homepage introduction for a [type of business] that helps [ideal client] achieve [specific transformation].

Why it works:
This prompt focuses on the emotional benefit your audience actually cares about. Instead of listing services, it centers the result.

Next step:
Personalize it. Ask AI to adjust the tone so it sounds like how you talk (i.e., friendly, professional, casual, formal). Add details that reflect your experience, your voice, and your brand personality.

List common frustrations [your ideal client] has when searching for a [your service].

Why it works:
This prompt highlights the pain points that your ideal client experiences, allowing your website content to address and resolve them. This is key to building trust.

Next step:
Use what AI shares to craft a paragraph that shows empathy. Speak to your reader’s experience, and then position yourself as the clear solution.

What makes a [your industry] service provider stand out online today?

Why it works:
This gets to the heart of what makes your business different. AI can uncover common angles, and then it’s your job to go deeper.

Next step:
Review the list and highlight what genuinely applies to you. Then write a “Why Work With Us” section that shares not just what you do, but how and why you do it.

step #2 – make the content unique + seo friendly

AI can help get the ball rolling, but if you’re using the same content as everyone else, your message gets lost in the noise, and so does your ranking on Google.

What works:

Take the base content you received from AI and adapt it to lead with the ideal end result of the customer, using real examples, simple language, and phrasing that sounds like you and connects with the solutions you are offering. This not only helps your content connect with the right audience, but it also makes it easier to stand out in search results (because search engines love original content).

to sum it up…

AI is a helpful start. But it’s your voice, your audience’s needs, and your solutions that make the content work to get your website to connect and rank in the search engines.

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