Small Business Guide to a Website That Converts
When your website works for your visitors, it works for you too.
These six shifts create a better experience for them — and more conversions for you.
1. Start with the Goal
Prioritize the single most important action you want visitors to take.
2. Lead with the Why
Open with a solution you offer to solve their problem, not just talk about your product or service.
3. Win the First 5 Seconds
Clear, fast, mobile-ready, connection and trust start instantly.
4. Map the Path
Guide them click-by-click toward your main goal, never assume they’ll know what to do next.
5. Speak Their Language
Use words someone would search in Google. People skim and scan, they don’t read novels.
6. Less is More
Remove anything that distracts from your main message or action.
