clarity checklist:
10 questions your website should answer in 10 seconds
People don’t scroll. They scan. They decide in seconds if your site is worth their time. If your homepage doesn’t answer these 10 questions clearly and quickly, you’re losing leads.
1. What do you do — in plain English?
2. Who is this for? (And is that obvious?)
3. What problem do you solve?
4. Why should they trust you?
5. What’s the next step if they’re interested?
6. Can they skim this without reading paragraphs?
7. Does it feel like you, or like a template?
8. Is your call-to-action clear and visible?
9. Are your services or offers easy to understand?
10. Would a new visitor feel ready to contact you?
